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What would you call a person that analyzes web sites?

I do not want someone who studies the amount of traffic and information visitors, but someone who would be able to determine how a website is generating the money despite the site No ads. I welcome any guesses quickly made this point, I'm looking for someone who is trained to do. This reality should be studied in detail. I looked network analyzers, but I had no luck until now, only sites that take you to Web tools ..

Web site analyst?

Free Website Traffic SEO Analysis Part 1

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